Pella

Category

Consumer Goods

Services

Brand Purpose + Positioning

Brand Narrative + Messaging

Graphic Identity

Advertising + Film

Digital + Social

Production

Culture + Trend Mapping

Communications Planning

Campaign Analytics

Built Environments + Retail Design

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Recasting an iconic American brand

New management, new ambitions, and a 110-year-old legacy of quality manufacturing seemed like the right ingredients for modernizing the Pella brand. We dug deep into the innovation practices of the company, the cultural DNA of its people, and the minds of its most discerning customers to unlock a new brand promise.

Very few companies go to the lengths that Pella does to make sure their products are built to last and also beautifully built. We leveraged this truth to appeal to consumers, aspirational desires and pragmatic needs in advertising, design, social, and digital channels. We also reconceived and redesigned the Pella showrooms to better deliver on this promise in the retail channels.

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