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Experience Design

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Inspired brand experiences, unconstrained by medium

The brands that matter make everything matter. That’s why we leverage the best of brand thinking and human-centered design to connect a brand’s promise to its unique customer needs. This convergence leads to innovations and customer experiences that are truly ownable to a brand, not just responsive to consumers. And our connected “Wayknowing” approach converges digital, physical, and mobile platforms and content into experiences that are unconstrained by the limitations of any medium.

Available Services

WayknowingSM Solutions
Branded Activations
Built Environments
Retail + Event Design
Experiential Branding + Identity
Digital Platforms
Systems & Service Design

Practice Lead

Michael Borosky

Founder, Executive Creative Director

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That Lady Thing

The activist pop-up for the Instagram generation

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Building a retail experience for an iconic American brand

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[That Lady Thing] gives issues of sexism an unlikely coat of color.

The Guardian


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